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Would you be interested in find out what keyword phrases Google think are the most related to your search query?  Would you like results returned to be up to date all the time?  How about getting hold of the information for free?

And furthermore what about if I told you that you could access all the information using nothing but your favorite browser  and a regular Google search?

Interested?  Good, lets get into the detail....

Firstly lets start with the basics and spend a moment discussing relevance, as this term a very important part of Googles results returned from your searches.

Google wants to provide the person searching with the most accurate and relevant results that it can.  Google know that if they do not provide this information, it’s likely that users will stop using their search engine completely, and no users means no ad revenues which is their main source of income!

For a prime example of a search engine losing market share, spare a thought for AltaVista?  In its time it was the most used search engine, and very quickly was displaced from 1st position to Google because they dropped the ball with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine person).  If a better solution comes along, the everyday people will just start using that service.

Trust me when I say The Powers To Be At Google are very conscious of this, and put a heap of resources into ensuring that when you use Google, the results returned are completely related to your search term.

Google have to keep the average user happy so that they return Google all the time.

Shred Internet Marketers have, of course found ways to "game" Google in previous years, so that their own web pages show up in place of what should be the most relevant results, and such techniques are still used today.

Usually these black hat techniques are located by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant results and has the biggest user base compared to any other search engine, and that its obvious that their primary mission is information relevance to their searchers, doesn't it make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that keyword phrase into google, I got back  list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the search terms that they believe are the most relevant to your search.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I believe it's certainly worth investigating further, isn’t it?

In my testing I found the keywords it came up with seemed to be terms heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a keyword to get relevant keywords to that search term.  For example I could have selected increase web traffic and obtained a list of related search terms that relate to that term.

This is getting interesting.   Before you discount this method compared to using your favorite keyword tool, It's my suggestion consider the following.

1)  The information from these searches are directly from Google, so the data has not been corrupted in any way.

Many keyword tools don't use information from Google at all (Wordtracker) or combine data from many sources.  Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research information that can be months out of date.

I am not saying that you abandon all other keyword tools in favor of this technique, but I do recommend you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of getting into a particular niche.

One final thing to remember is that unfortunately not all keywords are supported.  Sometimes there are no related searches come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And sometimes I have to mention that the search terms returned seem a little bizarre.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google.  The search terms that come back might end up being very useful.

How to make world famous Mexican Rice by Bertha Torres